There’s a new trailer for my upcoming novel. You can watch it, then learn how it came about.
The Making of a Trailer
Book trailers are strange beasts. I’d never done one before. And, to be honest, a couple of my books are older than the tradition of book trailers. I wasn’t planning on doing one for Madhouse Fog, but a few things fell into place.
First, I was down at Razorcake HQ one day. Most people go to the HQ to work. I go to hang out and make sure no work is getting done. While I was hanging out, I met a filmmaker named Jennifer Swann. She was there to do some video editing for the Razorcake YouTube page. She and I got to talking. I asked if she’d ever done a book trailer. She’d never heard of them. I showed her a couple, then asked if she was interested in making one. She said, “Sure.”
I wrote the narration and tried to narrate it myself. It didn’t sound right. My voice didn’t sound like the voice I’d imagined for the narrator of the novel. When I wrote the book, I didn’t have anyone’s voice in mind. I just knew that the narrator didn’t sound like me. I talked it over with my wife. She suggested that I rope a friend into doing it. I did. I fed my buddy John Guelcher three beers and made him read the same page into a microphone seven or eight times. I took the best parts from each reading and mixed them into one file.
I’d also been playing music with some friends who live locally. They were more expensive. I had to give them both beer and whiskey. We hung out one Saturday, during which I taught them the song that I wanted them to play, we practiced it, and we recorded it. Like John’s recording, our recording went through seven or eight takes. My buddy Doug mixed those eight takes into one solid one. He added John’s narration on the top.
We gave this all to Jennifer, and she put together the footage.
And so I learned this: if you want to put together a DIY book trailer, you have to have a lot of talented friends who will tilt windmills with you.